The extent that Apple goes through to keep a secret

Apple Inc. worked on the iPhone for the past 30 months with Google, Yahoo, and Cingular on the iPhone and managed to keep almost everything about the iPhone a secret. I never really thought about how long Apple was working on the iPhone (Sorry it’s called the Apple iPhone, so they can’t be sued by Cisco.)

http://money.cnn.com/2007/01/10/commentary/lewis_fortune_iphone.fortune/index.htm